The launch of Volvo's first ever electric SUV deserved a communicative ad campaign that spoke of innovation. When beginning to develop this hypothetical ad campaign, I spent a great deal of time brainstorming phrases that could describe this launch. I struggled to condense the sheer amount of information that needed to be said about this car, but eventually landed some effective headlines through feedback. I pushed myself to create a set of ads here that look sleek and stylish, forcing the car to be the forefront of the show.