Aira is a natural deodorant company that was in need of a logo and packaging design. I started this project by taking inspiration from sustainable deodorant brands that stand out today in their packaging and color choices. I felt that choosing bold colors would help Aira stand out from the typical muted and feminine colors that are usually seen in the deodorant aisle. I went with an energetic color palette and customized the logo type to create a unique brand that is recognizable and stands out amongst its competitors.